Frequently Asked Questions

What is Feedback Advertising?

Feedback Advertising is an interactive advertising technology that brings advertisers closer to their customers for improved results and actionable consumer insight.

What’s so special about Feedback Advertising?

Using patented technology, a Feedback Ad sorts an audience using conversations to uncover buying personae to send each person to the landing page offer that’s right for them while reporting on the interactions that take place in each ad. That was a mouthful – let’s break that down:

Sorting an audience to a collection of landing pages pre-qualifies the traffic sent to each offer to increase conversion rate.

Using conversations is a great way to combat banner blindness. People love to interact and can hardly resist sharing their opinions and beliefs. Don’t you think?

Reporting on the interactions in the ad gives the advertiser access to deep consumer insight they can’t get anywhere else.

Can a Feedback Ad use animation, images, audio and video?

Yes, pretty much anything you can imagine. The questions and multiple choice answers can be text, images, audio, video, animations… you name it. Your Feedback Ad collects feedback by tracking consumer clicks. We keep the Feedback Advertising functionality in the background so you can focus on producing breakout ads that really get your message across.

Can a Feedback Ad be any size?

Yes, although most people stick with IAB Standard Ad Units. Our Platform doesn’t lock you in to any size but speaking in practical terms, conversations take a certain amount of space.

Can I run a Feedback Ad anywhere?

Yes, anywhere interactivity is possible.

What is an Ad Initiation?

An Ad Initiation is similar to an “ad impression” but is a fairer measure of value. We only count an Ad Initiation when the Feedback Ad has been received by the consumers computer.

If I use an ad server, where do I send the clicks?

http://fa.io/exit

Are you hiring?

We always welcome inquiries from the best and the brightest.